It’s a beautiful crisp day on the Upper East Side. Sadly, that’s not the case for the residents of Haiti. Before you go out and drop $100 on lunch at Tao, or even think about buying that Valentino handbag from Bergdorf’s, consider what that money could do to benefit a country where thousands have lost their lives and millions have been ravaged by its worst earthquake in 200 years.

Actress/Singer/Philanthropist Selena Gomez has the right idea. As the youth ambassador for UNICEF, Ms. Gomez is encouraging everyone to stop what they are doing and donate. Whether you can give 5 cents or  $5 million (I’m looking at you, C,) every little bit counts.

Click here to head to UNICEF and find out what you can do to help.